At GCBB, our goal is to be a great bank that is focused on YOUR dreams & goals. Our core values are trust, integrity, passion, tenacity, accountability, and coachability.
The 18 fundamentals below are the behaviors that define our core values. They are what sets us apart.
- DO THE RIGHT THING, ALWAYS.
Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, especially when no one’s looking. Always tell the truth, no matter the consequences. If you make a mistake, own up to it, apologize, and make it right.
- GO THE EXTRA MILE.
Be willing to do whatever it takes to accomplish the job . . . plus a little bit more. Whether it’s starting early, staying late, or doing something that’s not in your job description, it’s the extra mile that separates the ordinary from the extraordinary.
- HONOR COMMITMENTS.
Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, appointments, and meetings. If a commitment can’t be fulfilled, notify others early and agree on a new deliverable to be honored.
- LISTEN TO UNDERSTAND.
Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more, rather than jumping to conclusions.
- SPEAK STRAIGHT.
Speak honestly in a way that helps to make progress. Say what you mean, and be willing to ask questions, share ideas, or raise issues that may cause conflict when it’s necessary for team success. Be courageous enough to say what needs to be said. Address issues directly with those who are involved or affected.
- GET CLEAR ON EXPECTATIONS.
Create clarity and avoid misunderstandings by discussing expectations upfront. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilities, and due dates.
- DO WHAT’S BEST FOR THE CLIENT.
In all situations, do what’s best for the client, even if it’s to our own short-term detriment. Put their needs ahead of our own. There’s no greater way to build a reputation than to steadfastly do what’s right for others. Every day.
- SHOW MEANINGFUL APPRECIATION.
Recognize people doing things right, rather than pointing out when they do things wrong. Regularly extend meaningful acknowledgment and appreciation — in all directions throughout our organization. Use handwritten notes, personal cards, and timely phone calls to acknowledge their significance.
- THINK TEAM FIRST.
It’s not about you. Don’t let your ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a co-worker when that’s what’s required for success. Help each other to succeed.
- BE A LIFELONG LEARNER.
Seek out and take advantage of every opportunity to gain more knowledge, to increase your skills, and to become a greater expert. Be resourceful about learning and sharing best practices.
- THINK AND ACT LIKE AN OWNER.
Make decisions by asking yourself, “What would I do if this were my company? Will this help the company to succeed?” Be a good steward of our resources. Work with sense of urgency to get things done, with a positive attitude. If you see it, own it, and make sure it gets done. Don’t make excuses.
- FOLLOW OPERATING PROCEDURES
Rigorously follow our operating procedures to ensure consistency and high performance. Be especially mindful of our industry regulations, as these are outright requirements for doing business.
- BE A FANATIC ABOUT RESPONSE TIME.
Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.
- PITCH IN WHEREVER NECESSARY.
Be willing to do the mundane and ordinary things necessary to get the job done. Nothing is beneath any of us. If you see it, take care of it.
- TREAT EACH OTHER LIKE FAMILY.
Our relationships go deeper than simply being teammates at work. We genuinely care for and about each other. Whether it’s a kind word during a tough stretch, a friendly smile each morning, or a helping hand in stressful times, show your compassion.
- FIX PROBLEMS AT THE SOURCE.
Address issues by discovering the root cause rather than simply tackling the symptoms. It’s better to invest time in developing a long-term solution rather than simply applying a “Band-Aid.” Preventing issues is always better than fixing them.
- BE VIGILANT ABOUT CONFIDENTIALITY.
Our clients share information with us because they need and trust us. Honor that trust by keeping their information in confidence and taking appropriate steps to safeguard how and where it’s used. The same is true for information about our own organization as well as about your teammates.
- KEEP THINGS FUN.
While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously. Laugh every day.
